SJYP known for its avant-garde twists on
denim and fun ‘90s references, Korean
streetwear brand SJYP was founded by fresh
designers Steve Jung and Yoni Pa (of Steve J
& Yoni P fame) in 2014 as a response to the
overwhelming popularity of the denim dresses
in their initial line. Soon after its launch, SJYP
quickly became favored by K-pop stars
and fashion bloggers alike. Today, the label
has become recognizable for its blend
of unexpected silhouettes and detailing—think
hip-hop-inspired denim, colorfully printed
streetwear, and feminine frills.

SJYP由韩国设计师Stev Jung和Yoni Pai一对
可爱的Couple创立,他们分别就读于中央马
丁学院和伦敦时装学院,毕业后一起创建了
Steve J & Yoni P,并与2007年在伦敦时装周
正式“出道”。品牌的标志就是他们的自画
像,画风粗狂又鬼马,但那就是他们的风格。

他们以街头运动元素,简约时髦的复古牛
仔,潮味十足的风格风靡韩国时尚圈。因为
非常擅长做牛仔,2014年专门推出了副线
SJYP,主打牛仔和卫衣,相比于主线,
SJYP则更适合年轻的小哥哥小姐姐们。简单
的颜色+简单的设计,不用过多的累赘,
SJYP几个字母足以表达时尚的态度~前卫的
牛仔裤,俏皮风趣的90年代复古风情,
SJYP就是年轻、个性的象征,所以SJYP的口
号就是“Blue is my name”。

因为款式受到很多年轻人的追捧,并以迅雷
不及掩耳之势快速风靡韩国。韩剧中被同款
频率超高!不仅仅在韩剧中,平时也超多明
星出街都会选择SJYP的衣服。唐嫣私下里也
是SJYP的迷妹。拼接打破了牛仔的酷感,增
添俏皮。

不光韩国本土,国内明星也有很多它的忠实
粉,包括张俪,张嘉倪,袁姗姗,戚薇等都
追捧它自在流行的感觉。

SJYP

SJYP