Beautiful People is a high-end designer brand that believes “Everything is beautiful.” We blur the line between ordinary and extraordinary. Every season, we find beauty in a combination of contradictions, such as inside/outside, kids/adults, male/female, front/back. beautiful people’s iconic product line “KIDS SERIES” was born – “Children’s clothing for adults” by using children’s cutting and sizing techniques.

Owner and creative director Hidenori Kumakiri perfected his craftsmanship as a patterner at Comme des Garçons Homme for 6 years. Then he launched beautiful people in the autumn of 2007.

创始人兼创意总监熊切秀典凭借在 Comme des Garçons 6年的版师经验，在时尚界崭露头角，创立了高端设计师品牌 beautiful people。beautiful people从面料的原创开发，革新性的版型设计，到精巧的缝制细节，处处凸显了匠意的生命力。品牌设计思路天马行空，忘却尺寸、性别、面料、图案、色彩这些约定俗成的规定，创造出一个新的标准，激发出每个人内心所追求的美。